Printing United Alliance and the Advertising Specialty Institute (ASI) have announced an exclusive new ASI Show pavilion debuting at Printing United Expo 2026, held September 23-25 at the Las Vegas Convention Center. The “show-within-a-show” experience offers expanded opportunities for global attendees in promo, print, and decoration, according to a release.
The pavilion is projected to cover 50,000 square feet of the convention center’s show floor. It will have a dedicated space for ASI suppliers from all promo categories to exhibit at the show and to connect with ASI distributor attendees. ASI members will get an exhibitor code that will allow any suppliers or distributors to register for free, gaining the same kind of access as Alliance members, according to a release. Education sessions will highlight promo industry basics, current markets, and the benefits of cross-selling print and branded merchandise.
“Our collaboration with ASI unites the print and promo industries, all in one venue,” says Dave Leskusky, Printing United Alliance president. “The ASI Show pavilion creates new opportunities for attendees to expand services, connect with top suppliers and drive growth. We’re excited to showcase this platform for innovation at the 2026 Las Vegas Expo.”
“Bringing together print, promo and decorating services in one space helps ensure attendees have all the tools and info they need to stay competitive and seize new business opportunities,” says Timothy M. Andrews, ASI president and chief executive officer. “This is more than just a trade show – it’s a chance to harness the growing synergy between these industries.”
A version of this press release was originally published by Printing United Alliance.
