Apparel brand Gildan has announced its classic Ultra Cotton 2000 shirt will now feel softer to the skin due to a new and unique cotton technology.
“Our 2000 T-shirt is already a smart choice, thanks to its heavyweight fabric, classic fit, and affordable price point,” says Emma Budzisz, VP of Marketing at Gildan Activewear SRL.
“An industry legend that is tried and true, and now we’ve turned it into something even better.”
The 2000 is made using US cotton, which Gildan re-engineers from the yarn through to the finishing process, enhancing the fabric’s softness, according to the company. The new soft cotton technology will also be extended to Gildan’s 5000, 8000, and 18000 family of styles later this year.
