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New Dyeing Process from Comfort Colors

Pigment Pure uses less water and energy.

Lifestyle brand Comfort Colors’ proprietary dyeing process has a new name and look: Pigment Pure. 

Pigment Pure dyeing technology uses, on average, three times less water, consumes less energy, and has a quicker processing time versus other traditional dyeing processes, according to Comfort Colors. Comfort Colors uses 100-percent ring-spun US cotton to make durable, long-lasting, and comfortable T-shirts.

“From soft fabrics to colorful dyes, Comfort Colors is a brand that’s all about spreading good vibes and making you feel good, and we are doing that with Pigment Pure, a unique process that helps us create colors inspired by nature using fewer resources,” says Emma Budzisz, VP of Marketing at Gildan Activewear SRL. “Thanks to this technology, our customers can take comfort in knowing that our clothes are always soft, and even softer towards the planet.”

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