The Pantone Color Institute has selected Pantone 17-1230 Mocha Mousse, a warming, brown hue imbued with richness, for its 2025 Color of the Year.
The Pantone Color of the Year program engages the design community and color enthusiasts in a conversation around color, highlighting the relationship between color and culture, according to the company. Each year, Pantone selects a color that captures the global mood and attitude.
“Underpinned by our desire for everyday pleasures, Pantone 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Pantone 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.”
The Pantone Color Institute says Mocha Mousse “inspires us to curate experiences that boost personal comfort and wellness. From sweet treats to nature walks, the indulgence of simple pleasures that we can also gift and share with others.” Consider these themes when offering new garments to your customers, such as matching sweatsuit sets, blankets, and scarves.
Read about Pantone E 13-1023 Peach Fuzz, the 2024 Pantone Color of the Year, here.
