Shop Talk, hosted by Ink Kitchen, led short sessions on the Impressions Expo Atlantic City show floor on various industry related topics. Every Shop Talk is “brief, on point, and delivered by the best and brightest that do this work every day, sharing their expertise and their vision,” according to the company.
For the session titled “Potential Transfer Problems and Their Solutions,” Stan Banks of T-Shirt Side Hustle interviewed Jenna Sackett of Stahls’, Tonie Mignogna of 613 Originals, Jody Mazade of Howard Custom Transfers, and Kyle Eslinger of SanMar.
Top Takeaways
“Not every transfer is the same, but every transfer needs time, temperature, and pressure. It’s cracking if the transfer is undercured.” – Jody Mazade
“We can achieve a lot and provide a lot with DTF, but to expand your business you need to consider something unique like special effect patches or heat transfer live activations. Customization with clients is a way to enhance their brand and get a better relationship, which leads to customer retention.” – Jenna Sackett
“Take into consideration the fabric (many are heat intolerant). Take into consideration the consumable… [With a durable water repellent finish,] you can apply alcohol and remove DWR from the jacket and heat press the logo there.” – Kyle Eslinger
“Use your hat press for other applications like a fanny pack. Get creative with it.” – Tonie Mignogna
Industry standard is 50 to 75 washes, but as sustainability initiatives in the industry increase we need to push the limits of wash cycles. Do your research. Not all transfers are equal.” – Jenna Sackett
