Roland DGA has partnered with YR, a product customization software provider, to deploy on-demand personalized apparel technology at the US Open Tennis Championship in Flushing, New York.
Tennis fans are able to create designs in multiple locations around the US Open venue using the YR software on large touch screens or their own devices. All orders are then routed to a central print facility, built by YR, on-site at the US Open. The YR software platform controls all the order management and routing, automatically managing the printing process in real time.
The Roland DG VersaStudio BY-20 direct-to-film printers are used to output the personalized graphics on demand, which are then integrated with YR’s software. The installation is expected to produce more than 10,000 high-quality items for US Open attendees, according to a release.
“Our VersaStudio BY-20 printers are compact, powerful machines that offer unsurpassed precision and efficiency for apparel decoration,” says Amado Lara, president, Roland DGA. “Together with YR’s innovative software, they form a system that is giving US Open visitors the opportunity to design and print personalized apparel and accessories in real time.”
“We’re thrilled about teaming up with a digital imaging leader and bringing our technology to this prestigious event,” says Tim Williams, CEO of YR. “Our omnichannel software, combined with the capabilities of the VersaStudio BY-20 printers, allows us to offer a truly unique and personalized experience for fans, reflecting our commitment to innovation in the custom printing industry.”
A version of this press release was originally published by Roland DGA.
