Clothing retail company American Apparel is expanding its product offering with 12 new styles across five collections. These pieces aim to reaffirm American Apparel’s dedication to premium quality and style, according to the company.
Additionally, through “Craft the Culture,” American Apparel will work with artists through its multi-year collaboration as the official printwear partner at select Live Nation festivals throughout the US. The company’s goal is to “capture timeless t-shirt memories,” “deepen connections with music and festival fans,” and “ solidify American Apparel as the brand of choice for premium merch,” according to a release.
“We’re not just launching new products; we’re crafting meaningful experiences with and for our consumers, and thus letting them commemorate those cherished memories,” says Emma Budzisz, VP of Marketing at Gildan Activewear SRL. “American Apparel has always been more than a clothing brand. With Craft the Culture, we’re inviting people to join us in celebrating their own, unique individuality through their passions, like art and music.”
The new products include:
- The ReFlex Fleece Women’s Crewneck Sweatshirt
- The ReFlex Fleece Unisex Pullover Hoodie
- The ReFlex Fleece Unisex Full Zip Hoodie
- The ReFlex Fleece Unisex Crewneck Sweatshirt
- The ReFlex Fleece Unisex Sweatpants
- The Heavyweight Cotton Garment Dyed T-Shirt
The Heavyweight Cotton Women’s Garment Dyed Muscle T-Shirt - The Pique Unisex Mockneck T-Shirt with matching Unisex Gym Shorts
- The Sueded Unisex T-Shirt
the Unisex CVC Henley T-Shirt
