AS Colour, a premium blank apparel provider, will be the official merchandise partner for South by Southwest (SXSW) 2025, a gathering place for creative minds across music, film, and culture. 

“We’re excited to bring exceptional quality merchandise that is built to last for artists and festival goers alike,” according to a release. “With this collaboration, we’re offering more than just apparel; we’re creating pieces designed to serve as meaningful mementos of an extraordinary event.”

SXSW will take place March 7-15 in Austin, Texas.

A version of this press release was shared by AS Colour.