Cole Lundstrom and Gavin St Georges, hosts of the Building Your T-Shirt Empire Podcast, interviewed DTF Editor-in-Chief Adrienne Palmer during Impressions Expo Fort Worth to gain her perspective on the rise of direct-to-film printing. During the episode, Adrienne shared her views on the importance of attending tradeshows for networking and continuous learning opportunities, her role in U.N.I.T.E. Together (a non-profit aiming to cultivate diversity and inclusion within the industry), and how screen shops can leverage DTF.